O2 Business
1:1, 1:few and 1:many ABM, delivered by a fully integrated sales and marketing team, produced a program recognized by O2’s board as one of the firm’s key business initiatives
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Microsoft
A VIP partner selection, training and sales support program helped Microsoft Surface shift to selling ‘device-as-a-service’, delivering millions of dollars of revenue and 135% partner growth
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NTT Data
Account and location-based advertising improved brand awareness among a key audience segment, driving a 100% increase in target organizations visiting NTT DATA’s website
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Botify
In a world of anonymous SEO platform providers, we created a distinctive brand for Botify to help it stand out from the crowd
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DocProcess
Articulating genuine business advantage through clever positioning and a powerful visual identity propelled DocProcess to prominence in a typically static market
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Mitsubishi Chemical Advanced Materials
Punchy messaging, a bold visual identity, and assets which put disruptive engineering front and centre helped MCAM reposition a key offering
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Genpact
Connecting up brand and demand, single-minded customer focus, and continually optimizing programs transformed Genpact’s marketing into an engine room for growth
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Quest Software
A broad range of integrated tactics, and engagement scoring aggregated at account level, delivered qualified opportunities to the sales team
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Sage Pay
Humor and creative visual storytelling helped Sage Pay convince a sceptical audience to shift payment systems, generating 3,559 qualified leads against a target of 1,000
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Clinigen
A test-learn-adapt approach to digital transformation, and use of primary research to inform UX, improved customer experience and facilitated long term growth
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BAE Systems
A demand generation centre, comprising seven different marketing technology platforms and telephone outreach, generated target-beating pipeline in a previously underpenetrated sector
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Citrix
Personalized communications and high-end telemarketing, with the close involvement of the Citrix sales team, convinced prospects in Germany to switch to a new SD-WAN provider
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JATO Dynamics
New online tools allowed JATO’s users to find and upload relevant data more easily; reducing error and establishing the firm as an insight partner
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O2 Business
Drawing on the company’s consumer heritage helped O2 Business show it understands people’s needs at work – and generated £42m pipeline in the process
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YouGov
Bringing the richest and most complete understanding of consumers’ complex lives to life for a global audience.
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