Nutanix
Setting sail from a sea of sameness
Erstwhile challenger brand, now established cloud technology player, Nutanix, saw a chance to grab market share through a new brand identity.
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- Brand
- ABM
Splunk
Immersing guests in the art of the possible
A 3D, multi-sensory customer experience: what would become known as the Splunk Immersive Experience
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- Brand
Everside Health
Pulling three historical brands into one cohesive digital experience.
A refreshed campaign and new website to re-position one of the largest providers of direct primary and mental health care in the U.S.
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- ABM
Trimble
Fuelling global expansion by proving success in an influential market
A step-by-step ABM playbook to help Trimble’s marketing and sales teams execute end-to-end campaigns to spark, qualify and accelerate valuable conversations and build business with target accounts.
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- Demand
Forcepoint
Building a demand generation engine from the ground up
A multi-faceted campaign to generate new leads in North America.
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- Demand
Oracle
Celebrating 25 years of innovations and innovators with Oracle
Establishing an industry leader's commitment to technology, as well as uniting, energizing and rebuilding trust with a legacy audience.
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- ABM
Boeing Global Services
Launching a New Solution to Bring Efficiency to the Flight Deck
A new hybrid Account-Based Marketing/ Market-Focus program aimed at high-value accounts to drive 1:1 targeting and messaging.
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- Demand
Forcepoint
Providing clarity and a cohesive approach to market
Forcepoint is a human-centric cyber security company aimed at helping enterprise security leaders adapt to the rapidly changing cybersecurity landscape. Together, we developed a sophisticated, multi-faceted digital demand generation engine from the ground up.
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- Demand
TTEC
Launching the New Category of CX as a Service
Our campaign launch strategy was twofold: spark awareness and interest in TTEC and CXaaS, and drive leads from within our target audiences.
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- ABM
Trimble
Engaging high-value accounts by conveying the value of ground breaking technology
A one-to-few Account Based Marketing campaign resulted in over 50% engagement with our targeted accounts.
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- ABM
Ontrak Health
An ABM strategy delivering over 1k inquiries from targeted accounts for Ontrak
Unaddressed conditions lead to unneeded costs. Let’s address that, together.
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- ABM
O2 Business
A single account team ethos delivered 60:1 ROMI and £39m in revenue for O2 Business
1:1, 1:few and 1:many ABM, delivered by a fully integrated sales and marketing team, produced a program recognized by O2’s board as one of the firm’s key business initiatives
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- Channel
Microsoft
Upskilling the channel opened new markets and delivered growth for Microsoft and its partners
A VIP partner selection, training and sales support program helped Microsoft Surface shift to selling ‘device-as-a-service’, delivering millions of dollars of revenue and 135% partner growth
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- Media
NTT Data
Highly targeted out of home and display advertising drove a 793% increase in goal conversions
Account and location-based advertising improved brand awareness among a key audience segment, driving a 100% increase in target organizations visiting NTT DATA’s website
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- Brand
Botify
Removing clutter and complexity helped Botify speak the language of the CMO
In a world of anonymous SEO platform providers, we created a distinctive brand for Botify to help it stand out from the crowd
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- Brand
DocProcess
Brand repositioning and refreshed visual identity helped DocProcess own a whole new category
Articulating genuine business advantage through clever positioning and a powerful visual identity propelled DocProcess to prominence in a typically static market
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- Brand
Mitsubishi Chemical Advanced Materials
Rebranding as a Possibility Provider
Punchy messaging, a bold visual identity, and assets which put disruptive engineering front and centre helped MCAM reposition a key offering
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- Demand
BAE Systems
Intelligent segmentation, targeting and tech platform orchestration drove 613% ROI for BAE Systems
A demand generation centre, comprising seven different marketing technology platforms and telephone outreach, generated target-beating pipeline in a previously underpenetrated sector
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- Demand
Citrix
A focus on business benefits rather than technical features scooped €18m pipeline for Citrix
Personalized communications and high-end telemarketing, with the close involvement of the Citrix sales team, convinced prospects in Germany to switch to a new SD-WAN provider
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- Demand
Genpact
Creating an integrated demand engine boosted marketing contribution to pipeline from 5% to 26%
Connecting up brand and demand, single-minded customer focus, and continually optimizing programs transformed Genpact’s marketing into an engine room for growth
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- Demand
Quest Software
Prioritization of engaged accounts in an integrated campaign led to 20x pipeline ROI for Quest
A broad range of integrated tactics, and engagement scoring aggregated at account level, delivered qualified opportunities to the sales team
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- Demand
Sage Pay
Dramatizing customer pain points netted 2.8m video views and 300% pipeline target for Sage Pay
Humor and creative visual storytelling helped Sage Pay convince a sceptical audience to shift payment systems, generating 3,559 qualified leads against a target of 1,000
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- Digital experience
Clinigen
A new online ordering platform freed up Clinigen to focus on customer service excellence
A test-learn-adapt approach to digital transformation, and use of primary research to inform UX, improved customer experience and facilitated long term growth
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- Digital experience
JATO Dynamics
Applying a consumer style experience to an automotive data platform helped JATO reinvent itself
New online tools allowed JATO’s users to find and upload relevant data more easily; reducing error and establishing the firm as an insight partner
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- Brand
O2 Business
A new look and narrative helped O2 Business become the UK’s most trusted ICT supplier
Drawing on the company’s consumer heritage helped O2 Business show it understands people’s needs at work – and generated £42m pipeline in the process
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- Brand
YouGov
Crafting a meaningful value proposition and a vibrant new identity to drive growth
Bringing the richest and most complete understanding of consumers’ complex lives to life for a global audience.
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- Brand
Blog
Marketing in the Age of AI: Five Ways To Harness The Power Of Generative AI
The latest iterations of artificial intelligence (AI) have the potential to revolutionise marketing practice, but where can we expect to see the most immediate gains? Steven Clark outlines five scenarios where technology will boost brands
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