Forcepoint is a human-centric cyber security company aimed at helping enterprise security leaders adapt to the rapidly changing cybersecurity landscape. Together, we developed a sophisticated, multi-faceted digital demand generation engine from the ground up.
Return on Ad Spend
Pipeline revenue generated
The audience for this Forcepoint program is people in charge of protecting mid-size to large companies. Practitioners hold titles like Solutions or Network Architect, and they work with decision-makers with positions like CISO and CIO. They are highly educated, busy people with a sincere sense of duty – to protect their company from risk.
To cut through we needed a strong idea. The concept was called “clarity”, and featured bisected portraits meant to communicate the “before and after” of cybersecurity – moving from what is unclear and uncertain to what can be seen and protected. It invites the audience to take control of their future in cybersecurity.
Forcepoint wanted to consolidate their presence in market under one creative platform. One idea that would be able to encompass multiple products and add context to Forcepoint’s brand philosophy (stop the bad and free the good) all across the buyer’s journey.
The visual approach features bisected portraits to help communicate that the murky unknown of cybersecurity can become a clear, non-threatening place with Forcepoint’s help. The idea of clarity can meet multiple Forcepoint value propositions and audience needs.
All performance metrics across the campaign were aggregated in a custom-built dashboard that consolidated campaign performance data into views appropriate for different levels of interest (from practitioner-level detailed views to executive summaries).