Open up new revenue streams with the right partner marketing strategy. We identify, prioritize, profile and segment the partner landscape, then provide your new allies with the ideal opportunities and report on success.
Move your partners along a product roadmap or open up new markets. We articulate your proposition to partners, advise on incentives, run training programs and develop sales toolkits.
Co-develop and co-market joint propositions to unlock new customers. We help identify collaboration potential, research markets and support joint go-to-market; from lead generation to ABM.
We use first-party buyer insight and account intelligence to help your partners target the right accounts, with the right messages. Demand is activated through a mix of media channels with personalized assets, and we nurture qualified leads before handing them to your partners.
Choose from our broad range of surround services to boost your channel marketing effectiveness. Whether that’s creating joint value propositions, developing thought leadership, or designing co-branding, we’ve got you covered.
We make sure that your Marketing Development Funds deliver, with a tailored partner marketing package based on demand creation and acceleration.
Base your strategy on solid foundations. Our team research and profile potential partners with telephone surveys, market analysis, desk research and isometric testing to find the perfect fit.
Give your partners an unfair advantage. We run scalable programs across online and offline channels to unearth qualified opportunities which will empower your partners to sell more.
Speak your partners' language. We help partners understand market requirements, see how their strengths map to yours, adopt your processes and develop skills to better market your products.
It can be difficult to get hold of practical tools and frameworks to help grow your channel partners. Our Channel Partner Growth Toolkit has got you covered, it's full of useful guidance to help you align across your business and build a scalable partner program.
Senior Product Marketing Manager, Microsoft