Five actionable insights to rejuvenate your demand generation programs
According to 6sense, 70% of a B2B buyer’s journey consists of extensive research – and that’s before even speaking to a vendor.
This is just one example of how B2B buyer behaviour is changing.
From creating better narratives to smoother digital-to-human handovers, this short guide reimagines the core principles of B2B marketing.
In a world where traditional marketing models are becoming obsolete, discover how you can attract more clients and boost sales with five actionable insights.
Delve into;
🧑 Changes in buyer behavior and research patterns
🤝 The sales and marketing disconnect and the value of alignment
💡 Data, content alignment, relevance and value delivery
🤖 How to handle the digital-to human handover
🚀 Adapting strategies for success with modern buyers
Download your free copy below today.