Discover our latest news, views and opinions

Brand

Stepping up — a framework for better B2B creativity

We spend a lot of time talking about ideas. What makes a good one. How to have one. What raw material we need to generate one. It’s perhaps not surprising considering ideas are what we sell, what gets us out of bed in the morning and what we’re constantly striving to improve.

Creativity

How to keep any team creative in a hybrid working environment

B2B Marketing strategy

Closer than ever: how the pandemic is impacting B2B go-to-market partnerships

Company news

B2B agency The Marketing Practice secures investment from Horizon Capital

B2B Marketing strategy

What will the legacy of Covid-19 be on B2B tech partnerships, and how should we adapt?

Brand

B2B branding is still critical in a demand generation world

Customer lifecycle

Customer lifecycle marketing: the next frontier for B2B marketers?

ABM

B2B agency The Marketing Practice partners with three leading tech platforms to support complex B2B sales

ABM

Going global: Behind the scenes with local and global teams delivering ABM at scale

Customer lifecycle

Jennifer Aniston, storytelling and why sales know best about customer lifecycle

Awards

The Marketing Practice wins Best ROI Campaign for Microsoft