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Technology Marketing

Why the next German tech sector boom could be the biggest yet

If there is one thing I have learned in the 30+ years that I have worked as a marketing director in technology companies, it is this: the deeper the economic crisis in the industry, the more impressive the subsequent upswing and recovery. This was the case almost 20 years ago after the bursting of the dotcom bubble, when tech...

B2B Marketing strategy

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We become one of the first agencies to sign B2B Code of Conduct

PR

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B2B Marketing strategy

B2B brands must resist the lurch towards short-termism

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B2B Effectiveness Barometer 2020

DEIB

Mental Wealth

B2B Marketing strategy

Sardine fishing in a storm: How B2B marketing will change after the pandemic

B2B Marketing strategy

Marketing through a crisis

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B2B agency The Marketing Practice appoints new CEO to drive global strategy

ABM

Home-schooling for B2B marketers