4 ways data analytics can kick-start your B2B marketing planning

28th August 2020

David van Schaick

David van Schaick
CMO, The Marketing Practice

Do you need to make a case for more marketing budget? Expand your target market? Grow revenues from existing customers? Data analytics can help you achieve all these things and more as part of your annual planning process.

 

4 ways data analytics can kick your annual planning into shape

Sign up to our newsletter for the latest news and events

News & Insights

The latest from across The Marketing Practice

See the latest

B2B Marketing strategy

Cannes Lions 2022 - a milestone for B2B marketing

Last month we sent two of our team to Cannes Lions International Festival of Creativity in its return following pandemic cancellations – or, as the festival describes today's setting, the “Creative Comeback.” 2022 was the first time the festival recognized B2B, and our reps joined a landscape of other B2B professionals from around the world to discuss how creativity influences the entire business, from talent to data to sustainability. Here, our Creative Designer Maggie Walkoff shares her key takeaways from the event.  

Company news

Brand, culture and the power of ducks

Brand

The metaverse looks like a dystopia. But brands can change the narrative.

 The Marketing Practice in the US

Agency life

The American dream that nearly wasn’t