We’ve trialled a new approach to B2B demand generation that over a three month period, compared to a control group, delivered:
100% sales accepted leads (vs 80% in the control group)
2x as many opportunities past the ‘qualification’ stage
50% reduction in the length of the sales cycle
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At this year’s Forrester B2B summit in Phoenix, one theme stood out: artificial intelligence is no longer emerging—it’s embedded.
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