B2B demand generation: unclogging your sales pipeline

9th September 2020

Pinpointing deals that can be accelerated, helping them to convert, then replicating them at scale is vital to increasing B2B revenue in the current environment.

We’ve trialled a new approach to B2B demand generation that over a three month period, compared to a control group, delivered:

  • 100% sales accepted leads (vs 80% in the control group)

  • 2x as many opportunities past the ‘qualification’ stage

  • 50% reduction in the length of the sales cycle


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