We’ve trialled a new approach to B2B demand generation that over a three month period, compared to a control group, delivered:
100% sales accepted leads (vs 80% in the control group)
2x as many opportunities past the ‘qualification’ stage
50% reduction in the length of the sales cycle
ABM
We can all agree that gaining insights into the world of the B2B buyer is valuable but challenging. That shouldn’t be surprising. Anything that dynamic, complex, and non-linear...
ABM
Channel
Channel