Hear from ABM practitioners at ServiceNow, one of the world’s fastest-growing businesses. If you have seen great results with 1:1 ABM – and maybe even some 1:few approaches – how do you grow this to a global model?
In this timely presentation – relevant for anyone looking to scale ABM – you will see real stories of how to:
✔️Combine the strengths of global and local teams to scale ABM
✔️Create a customer journey, not an ABM plan
✔️Partner with the sales team
✔️Change perceptions at C-level with a relevant corporate narrative
✔️Balance the need for agility & responsiveness with limited resources
Dominique Hall, ABM and Industry Marketing Lead, ServiceNow
Elise Miller Global ABM Lead, Financial Services, ServiceNow
Jenny Leighton, Account Director, The Marketing Practice
As the vibrant Soho streets bustled with nightlife, the plush Soho Hotel proved to be an apt location for this year’s Sales & Marketing Forum: Hit the B2B award jackpot in 2024.
Growth Marketing
Media
Brand