Customer lifecycle marketing: the next frontier for B2B marketers?

8th February 2021

Successful B2B marketers are putting more emphasis on customer lifecycle marketing, according to recent research. Smart marketers recognise the potential a lifecycle approach has for growth, especially with the rise of consumption-based revenue models.

But it can be difficult to know where and how to start. In this discussion, we explore the practicalities of customer lifecycle marketing: how to make the business case, how to get started and how to set yourself up for success.


  • Shane Redding, Managing Director – Think Direct Ltd

  • David van Schaick, CMO – The Marketing Practice

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