Customer lifecycle marketing: the next frontier for B2B marketers?
8th February 2021
David van Schaick CMO, The Marketing Practice
Successful B2B marketers are putting more emphasis on customer lifecycle marketing, according to recent research. Smart marketers recognise the potential a lifecycle approach has for growth, especially with the rise of consumption-based revenue models.
But it can be difficult to know where and how to start. In this discussion, we explore the practicalities of customer lifecycle marketing: how to make the business case, how to get started and how to set yourself up for success.
Shane Redding, Managing Director – Think Direct Ltd
David van Schaick, CMO – The Marketing Practice
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