Season 5, Episode 5 Breaking Barriers: Sally Croft’s Journey from Teenage Mum to Global CMO

In Part 1 of our conversation with Sally Croft, CMO Europe & LATAM at Ericsson, we dive into her extraordinary personal journey—from growing up in a working-class family outside London, to becoming a teenage mum at university, and ultimately rising to the top of the marketing world. Sally shares how early challenges shaped her resilience, why she believes B2B marketing should never be boring, and how purpose-driven thinking guides her leadership.