Season 5, Episode 12 John Watton - CMO LettsGroup - Part 2

In Part 2 of our conversation with John Watton, senior B2B marketing leader, we explore the evolving demands of the modern CMO. John shares why breaking down silos between brand and demand is critical, how to speak the language of business (not just marketing), and why KPIs must be both practical and precise.

If you missed part 1, you can listen here.