Season 5, Episode 10 Coherence, Trust & the New Commerce Playbook: Brendan McCarthy on Leading with Purpose

In Part 2 of our conversation with Brendan McCarthy, CMO at Criteo, we shift focus to the practical side of leadership - team dynamics, market positioning, and navigating industry hype cycles.  

Brendan explains why coherence across communications and marketing is non-negotiable, how trust is the hidden currency of every brand, and why the best marketing teams behave more like tight-knit crews.  

If you missed part 1, you can find it here.