In Part 1 of our conversation with John Watton, senior B2B marketing leader and seasoned CMO, we trace his unconventional path from soldering circuit boards in Cardiff to leading marketing teams at global tech companies. John shares how a love of science fiction, prog rock and analogue synths shaped his worldview - and how a lifelong blend of creativity and curiosity has powered his career. He reflects on key early mentors, what it means to simplify complexity, and the value of doing what you're good at - even if it’s not your ‘passion’.
