Season 1, Episode 4: The reality of building PE technology brands | David Turner | IRIS

David Turner is the CMO and Growth Champion at IRIS Software Group.

He is an experienced data-led marketer with experience in Cloud and SaaS software and high tech marketing having led Unit 4, Netsuite and now Iris.

David has a deep understanding of all aspects of marketing from strategy and branding to international demand generation, digital marketing, product marketing and new product development.

We discuss: Growing private equity technology brands, The power of having a single brand instead of multiple brands, Balancing the importance of lead gen and brand building and The relationship between marketing and innovation