Season 4, Episode 6: The gradual journey to your North Star | Brett Hannath | CMO, Intel

3rd July 2024

On this episode of How to Grow a CMO, host Alastair Hussain is joined by Brett Hannath, CMO of Intel. 

Brett and Ali discuss the complexities of aligning marketing efforts with sales and partner organizations, emphasizing the importance of integrated campaigns, effective content, and leveraging champions within the organization for successful execution. 

Brett shares his excitement about advancements in AI and entertainment technologies, and reflects on the value of maintaining an openness to new ideas and opportunities throughout his career. 

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