Season 5, Episode 2: Chris Koehler is done playing it safe | Part 2

28th May 2025

Alastair Hussain⁠ welcomes back ⁠Chris Koehler⁠, CMO at Twilio, for the second half of their two-part conversation. 

In this episode, Chris and Ali discuss how to shift from talking about point solutions to telling a platform story, their shared passion for pricing, slaying the attribution dragon, and why CMOs need to feel uncomfortable.  

If you missed part 1, you can find it here.

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