A broad range of integrated tactics, and engagement scoring aggregated at account level, delivered qualified opportunities to the sales team
We built a bespoke, integrated program which was scored and tracked through Argus, allowing us to monitor results and identify the most engaged accounts.
Connecting marketing activity to tangible sales pipeline had been a challenge for Quest in the past.
They needed a measurable campaign that would deliver qualified leads to the sales team and help them establish themselves as a leader within the field of IT administration.
We designed a multichannel campaign that encompassed content and video syndication, a webinar series, face-to-face events and BANT profiling through telemarketing.
As accounts engaged with the various marketing tactics, the information was fed into our intelligence and analytics program, Argus, which identified those companies most likely to buy. This information was used to help sales prioritize their follow-up.
Digital Marketing Manager, Quest Software