Allyson Klein is the Vice President of Global Communications at Micron. She has led global marketing and communications for Fortune 500 brands including Intel where she spent 24 years.
Allyson has a deep knowledge of the semiconductor industry. She is a recognised leader across many marketing and communications disciplines from brand to digital and partner marketing.
We discuss: The importance of using the right strategy, How to approach professional development, The relationship between marketing and innovation and How an aspiring marketer can step up to CMO.
This bonus episode of How to Grow a CMO is taken from our recent virtual fireside chat on AI, during our AI Week event. Host: Alastair Hussain, SVP Strategy at The Marketing...