Season 3, Episode 1: How to redefine the role of Marketing | Norman Guadagno | Mimecast

On the first episode of the new series of How to Grow a CMO, host Ali Hussain is joined by the CMO of Mimecast, Norman Guadagno. 

Norman is considered one of the most influential CMOs in B2B tech. Starting as a research psychologist, Norman found himself drawn to the world of technology and eventually discovered a deep connection with marketing. He was motivated by understanding human behaviour and challenging the perceived needs of individuals, and soon became passionate about making a difference in his field.