Articulating genuine business advantage through clever positioning and a powerful visual identity propelled DocProcess to prominence in a typically static market
We carried out a brand audit and market analysis in order to inform new brand positioning, articulation and visual identity to open up a brand new category.
In a world awash with digital transformation solutions and providers, DocProcess struggled to stand out for its genuine differentiator: not only automating a company’s internal operational processes but directly connecting into the information systems of its partners.
A full brand audit and review of the market revealed that DocProcess had the chance to occupy a new category in its market: business ecosystem automation.
DocProcess’s unique platform goes beyond internal transformation, enabling firms to automate processes across a whole ecosystem of suppliers, partners and financial institutions. The existing brand positioning wasn’t making this clear to the audience.
We created a new, jargon-free positioning statement. The articulation was brought to life through a visual identity that nodded towards DocProcess’s connectivity and data accuracy, with fine keylines and a background interconnected graphic.