We are delighted to be shortlisted for our work with Capita and for Agency of the Year.
Our agency of the year nomination comes as Omobono has undergone a huge transformation into what we call Omobono 2.0. We decided to discard the traditional agency thinking and reinvent ourselves to truly reflect the needs of talent and clients in the 21st century.
This year despite the unprecedented challenges of Covid-19 and a global recession, Omobono has continued to thrive and we are very proud to say that we have been shortlisted for two awards at this years The Drum B2B Marketing awards.
We’ve had outstanding client and project wins like Capita, Thomson Reuters, Isotropic Networks and Jato, while also retaining 90% of our existing client relationships. We have helped clients in areas such as securing additional funding, shaping critical responses to Covid-19, along with creating our own support hub for companies and clients to navigate the impacts of Coronavirus. We have also worked to create a bespoke digital experience that delivers on real patient needs and data streamlining amongst many other areas.
More importantly, we’ve reinvented who we are and how we work. We’re embracing uncertainty, being our true selves in front of colleagues and clients, and have become a place where decisions and responsibilities are taken by all. We have also made great strides in diversity and inclusion, personal wellbeing and development support for staff. Being nominated for Agency of the Year is a huge testament to all we have achieved and is a very proud moment for us all.
Best ROI for Capita’s classroom of the future campaign
The Classroom of the Future is a campaign created by Capita and national charity Young Enterprise with support from Omobono to advertise the launch of this year’s first ever Young Money Challenge, of which Capita is a sponsor. To maximise the impact of their sponsorship, Capita wanted to use this activity to help broaden Capita’s appeal with ABM targets.
The campaign focused around children aged between 7 and 19 and how they felt key industry decision-makers should consider financial sustainability and responsible consumerism. Entrants considered the connection between money management and wider issues affecting local and global communities; a topic perhaps more relevant now than ever before given Covid-19. Key industry decision-makers also participated as judges, perfectly connecting the two key groups.
As Capita’s strategic and creative partner, we created a visual identity for the campaign and created targeted communications with an ABM approach. Not only did this enable Capita to build relationships with key accounts, but also gave them all the opportunity to add further value by involving them in a social good initiative.
Classroom of the future was a resounding success for Young Enterprise and for Capita.
“This campaign has completely re-positioned Capita with key decision makers. We have been able to generate conversations with key decision makers with a campaign that feels real and extremely relevant with the challenges we are all facing due to the coronavirus pandemic. A great B2B marketing campaign that has taken the simplest of ideas and added real value.”
Kate Owen, Director – GTM, ABM and Industry Capita plc