Getting started with B2B influencer marketing

Influencer marketing is a major player in B2C, but it can be just as effective in B2B if you find the right fit. So how can B2B marketers get started?

Our Media Director, Robyn Hartley sat down with Kristen Sesto, from Custom Influence to discuss what to look for in a good influencer partnership. Their advice? Start small, test, and make sure you amplify your brand in an authentic way by aligning with experts who match your values

Watch the short video below for some great advice on how to get started. A huge thanks to Custom Influence for the insightful chat.

If you'd like to find out more about influencer marketing in B2B, get in touch, we'd love to hear from you.