B2B Marketing strategy
Getting started with B2B influencer marketing
Influencer marketing is a major player in B2C, but it can be just as effective in B2B if you find the right fit. So how can B2B marketers get started? Our Media Director, Robyn Hartley sat down with Kristen Sesto, from Custom Influence to discuss what to look for in a good influencer partnership. Their advice? Start small,...