Becoming Revenue Champions: Reinvigorating MQLs with ABM

In this recording of our September 2023 workshop, expert speakers Johannes Diebig, Senior Area Vice President at Salesforce, and Erica Neal, Associate Director of Sales Strategy at The Marketing Practice, explore innovative strategies to rejuvenate MQLs through the application of ABM techniques.

Key highlights:

-Understanding the challenges of traditional MQL strategies and the role of ABM in revitalizing them.

-Exploring the synergy between ABM and MQLs to create a dynamic and effective lead generation approach.

-Identifying high-potential accounts and leads through data-driven strategies for precise targeting.