January 23rd - 25th, 2024

Creative Week USA

Let's start 2024 off with some creative inspiration - with live events and presentations out of our Denver office and online.

*all times in MST

B2B in the Age of Creativity

Sales-led, functional advertising in today’s world feels very dated. It’s no longer enough just to tell people the benefits of your product or service. They want to feel something. To be entertained. To know how you see the world, what you care about and how you’re different.

This is a world where creativity matters - where brands have personalities and speak to the people behind the business they are marketing to. And while advertising and social media set the bar sky-high, B2B has taught itself to settle for less. To look only at ROI and not what it takes to get it. 

It's time for B2B to enter the Age of Creativity.

We'll look at the creative landscape at large, and B2B's standing in it. We'll pick apart subjects like measurement and optimization, the value of branding and awareness, and the links between great business strategy and great creative. 

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A Week of Inspirational Creativity

Tuesday, January 23rd

Online learning sessions and demonstrations hosted by our TMP team. ​Gen AI, brand & demand measurement, the connection between media & creative, ​and more!

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Wednesday, January 24th

In the digital age, we've become accustomed to standout design and engaging messages. Brands now know a lot about our preferences. This session explores how B2B creativity must keep up with customer needs, regardless of their identity or location.

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Thursday, January 25th

Continued learning sessions and demonstrations hosted by our TMP team.​ Media placements to watch in 2024, spotlight on copywriting and leading creative campaigns with language​ and more!

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Tuesday, January 23rd

In-person or virtual

Online learning sessions and demonstrations hosted by our TMP team. ​

🧠 Gen AI ​

📈 Brand & demand measurement​

🎨 The connection between media & creative

  • 9:00am - 10:00am

    Paul Howarth, Leota Mohr, & Scott Fassett demonstrate a few techniques with several AI tools we’re currently using to develop creative.

    Join the session

Wednesday, January 24​

In-person or virtual

Keynote sessions from clients and TMP leadership alike.​

💰 The business impact clients have seen directly from creative efforts​

🎨 The state of creative outside of B2B, and what this means for businesses competing for attention and sales today​

  • 8:00am - 9:30am

Thursday, January 25​

In person or virtual

Continued learning sessions and demonstrations hosted by our TMP team.​

👀  Media placements to watch in 2024

 🖋️ Spotlight on copywriting and leading creative campaigns with language​

  • 8:00am - 9:00am

How rebranding transformed the world’s perceptions of Nutanix

Wednesday, 24th January, 9:30am - 10:30am

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Learn how the Nutanix marketing team enabled a reinvention of the brand by challenging old perceptions and embracing innovative design language to create a platform for future growth through strong differentiation and brand clarity.

Speaker:

Annie Headley, Vice President Corporate Marketing at Nutanix

Annie