This is a world where creativity matters—where brands have personalities and speak to the people behind the business they are marketing to.
Take a look at the Creative Week presentations below to explore cutting-edge techniques, advance cross-functional partnerships, examine real-world success stories and, above all, get inspired.
Paul Howarth, Leota Mohr, & Scott Fassett demonstrate a few techniques with several AI tools we’re currently using to develop creative.
Jillian Hart & Kari Wiens talk about how brand and demand efforts should be measured, and how to look at the relationship between them.
James Holland talks about his background and proven approaches to the design exploration process to get to truly unique looks.
Led by Sierra Neuwirth, we look at ways to interpret brand standards and reasons to flex them to create something new but connected.
Dan Squire and Richard Jameson look at how TMP is bringing these two disciplines together around the world.
Annie Headley & James Holland lead a session to discuss the unique business impact they’ve seen from creative.
Andy Hooper (Intel product lead) brings a perspective on how creative processes can make or break creative output.
Led by Dan Schrad (ECD) and James Holland (Sr. CD), this session looks at the state of creative outside of B2B, and what it means for businesses looking to compete for attention - and ultimately sales – in the world today.
Richard Jameson talks about the new media placements (awareness & lead gen) we’ve got our eye on in 2024.
James Holland and Erin Engstrom discuss how the GXO Direct project used headlines as the key visual, and the results that can be generated by leading with language.