There’s a simple goal for our AI Week: cut through the hype. We’ve all seen enough dubious video demos over the last year, so we figured it’s time to make it real.
Get 'hands-on' with AI through a set of live demo stations all week in Denver, London, Munich and Sydney. Our experts will demonstrate how AI is being applied to scale & innovate marketing’s role as the growth engine for business.
Hear from marketing leaders being tasked with bringing AI-powered propositions to market: how do you cut through the noise when everyone wants to be talking about the same subject?
Join us and bring your team: we'll be hosting discussion evenings in our Denver and London offices. Or if you'd like an inspiration session to see how we can harness AI as a growth engine for your organization, then get in touch below.
Demo stations in Denver, London, Munich and Sydney showcasing real-world applications for creative, media, ABM, data, digital experiences, team workflows/productivity, marketing personalisation at scale.
Hear from leaders at firms like Microsoft, Salesforce, Thomson Reuters and Demandbase. They’ll be sharing how they’re using AI, and also how they’re taking their own AI propositions to market.
Our Denver and London offices will host live discussions during the week. These will be a chance to cover some of the big questions. Where to start with governance? What can teams do to experiment safely? What are the most promising solutions for real-world marketing challenges?
Demonstrating tools and techniques we’re currently using to develop creative work. With Paul Howarth, Erin Smith, Leota Mohr, and Scott Fassett from The Marketing Practice’s creative team.
Alastair Hussain, SVP Strategy at The Marketing Practice, introduces presentations and demos from some of the most promising start-ups creating value from genAI in B2B marketing and beyond.
An evening discussion for every B2B marketer being challenged to take ‘AI-powered’ solutions to market.
Dr Umang Patel, Chief Clinical Information Officer EMEA, Microsoft will share how Microsoft showcases AI in some of its most exciting use-cases to the healthcare industry. There’s a lot marketers can learn about how to bring AI-led propositions to life.
Christian Drake, Managing Director, alongside Matt Egan, Global Editorial Director, from Foundry, will share insights from the millions of technology decision-makers who rely on Foundry’s brands (sites like CIO.com, ComputerWorld, CSOonline.com…). What do buyers want to know about AI? How do you capture their attention and convert that to opportunities?
Starting from 5pm with a drinks discussion, followed by presentations from 6pm.
The event will start with a showcase from Demandbase on how AI is influencing their product roadmap and some of the use-cases they are most excited about. This will be great insight into the potential direction of ABM technology over the coming years.
The floor will be open for a virtual roundtable session to discuss the impact of AI on ABM with other B2B marketing leaders. Giving you an opportunity to hear from peers about the questions/examples that are top of mind for them.
With Paul Gibson (SVP International) and Leanne Chescoe (EMEA Marketing Director) from Demandbase and Alastair Hussain, SVP Strategy from The Marketing Practice.
Join our virtual fireside chat with speakers including:
Tackling the big question for many B2B marketing leaders: how do you stand out in a world where every B2B organization wants to talk about ‘AI-powered solutions’?
We’ll explore ways to make your AI story relevant and engaging to the target audience. Take a glimpse at how marketers in Thomson Reuters and Salesforce are ‘drinking their own champagne’ and putting AI at the heart of internal operations.
Steve Clark, CTO, on how AI changes media performance and efficiency at an unprecedented level.