March 5th - 7th, 2024

AI Week: From Principle to Practice

A week of inspiration for clients of The Marketing Practice. Keynote presentations, online discussions and live demos in our Denver, London, Munich and Sydney offices.

From wow to how

There’s a simple goal for our AI Week: cut through the hype. We’ve all seen enough dubious video demos over the last year, so we figured it’s time to make it real. 

Get 'hands-on' with AI through a set of live demo stations all week in Denver, London, Munich and Sydney. Our experts will demonstrate how AI is being applied to scale & innovate marketing’s role as the growth engine for business. 

Hear from marketing leaders being tasked with bringing AI-powered propositions to market: how do you cut through the noise when everyone wants to be talking about the same subject? 

Join us and bring your team: we'll be hosting discussion evenings in our Denver and London offices. Or if you'd like an inspiration session to see how we can harness AI as a growth engine for your organization, then get in touch below. 

View full agenda RSVP

A Week of Artificial Inspiration

Demo stations

Demo stations in Denver, London, Munich and Sydney showcasing real-world applications for creative, media, ABM, data, digital experiences, team workflows/productivity, marketing personalisation at scale.

Keynote sessions

Hear from leaders at firms like Microsoft, Salesforce, Thomson Reuters and Demandbase. They’ll be sharing how they’re using AI, and also how they’re taking their own AI propositions to market.

Discussion evenings

Our Denver and London offices will host live discussions during the week. These will be a chance to cover some of the big questions. Where to start with governance? What can teams do to experiment safely? What are the most promising solutions for real-world marketing challenges?


Tuesday, March 5th

  • Virtual event ​

    Demonstrating tools and techniques we’re currently using to develop creative work. With Paul Howarth, Erin Smith, Leota Mohr, and Scott Fassett from The Marketing Practice’s creative team.  

    17:00 CET / 16:00 GMT / 11:00 EST / 8:00 PST / 9:00 MST


Wednesday, March 6th

  • Virtual event 

    Alastair Hussain, SVP Strategy at The Marketing Practice, introduces presentations and demos from some of the most promising start-ups creating value from genAI in B2B marketing and beyond.

    17:00 CET / 16:00 GMT / 11:00 EST / 9:00 MST / 8:00 PST


Thursday, March 7th

  • Virtual event with Demandbase

    The event will start with a showcase from Demandbase on how AI is influencing their product roadmap and some of the use-cases they are most excited about. This will be great insight into the potential direction of ABM technology over the coming years.

    The floor will be open for a virtual roundtable session to discuss the impact of AI on ABM with other B2B marketing leaders. Giving you an opportunity to hear from peers about the questions/examples that are top of mind for them.

    With Paul Gibson (SVP International) and Leanne Chescoe (EMEA Marketing Director) from Demandbase and Alastair Hussain, SVP Strategy from The Marketing Practice.

    09:00 GMT / 10:00 CET / 17:00 SGT

RSVP for AI Week

Let us know what session(s) you're interested in and we look forward to seeing you there, whether that is in person or virtually!