TMP Talk: Magenta Edition | May + June 2024 The Marketing Practice +
T-Mobile for Business

We’ve made progress on a few ongoing initiatives:  

• perfect 10 promotion 
• Social influencer program 
• Partner Portal improvements 
• PSS insights 

Combining tactics for marketing, strategy, and partner support, we’re able to continue our efforts to reach current and prospective partners.  

The new perfect 10 promotion is designed to help partners sell more Business Unlimited Edge plans by offering $10,000 in savings to customers who activate 10 or more voice lines. To get partners excited about this opportunity, we developed a campaign with a number of marketing materials to help promote the program. We created partner-facing emails and newsletters to raise awareness among the channel partners so they know the details of the offer and can promote it to their customers. Additionally, we provided customer-facing assets for partners to use such as offer emails, LinkedIn posts, and InMails that will help reach potential buyers. 

To continue optimizing the user experience in the partner portal, we’ve streamlined several pages. These updates make it easier for partners to find the latest information on offers and plans so they can easily sell to their customers. After learning that there was a lack of awareness amongst partners of the Power UP! rewards program, we revamped its portal page so partners can easily track their progress. On top of this, we also updated a variety of resource pages to improve the entire partner experience, including onboarding, journeys, the partner content program, and more.  

The goal of our Partner Success Specialist program is to recruit partners, increase sales velocity and revenue, reactivate partners, and grow the partner channel. Our inside sales team have been working to profile companies in each of our outreach workstreams: Priority Partners, Accelerate, Reactivate, and Recruit. These efforts have led to 297 companies (23%) being profiled. Then, through prospecting efforts, we saw a 10% increase in Q1 2024 for partners who had 0 activations in 2023. For partners who did have activations in the prior year, we saw a 54% lift in the first quarter of 2024. To stay updated on the progress of our PSS program, we have a live dashboard available to give you a wealth of partner insights. Reach out to us if you’d like to gain access.