New online tools allowed JATO’s users to find and upload relevant data more easily; reducing error and establishing the firm as an insight partner
adoption by the JATO research community
consistency of data entry within the first month
We designed and built platforms for distinct audiences, focusing on the UX strategy and building the UI presentation layer that integrates with the backend services.
JATO serves different customer groups, from dealers to OEMs to town planners, each of whom only want to see the data that’s relevant to them. We needed to simplify large, unstructured data sets into beautiful, intuitive user interfaces, similar to the quality of a consumer-focused product. The solutions had to be scalable, flexible, and adaptable for future product developments.
We delivered three solutions as part of JATO’s transformation project. The first was a consistent design and component system, reflecting brand guidelines, that allows the in-house team to roll out new products consistently. The second was the JATO Dealer Value Exchange: an insight platform that gives dealers the ability to upload their own sales data and benchmark it against competitors. Finally, we developed a data capture app for JATO’s in-house automotive researchers to replace the previous manual data entry system, creating huge efficiencies by automatically normalizing unstructured data.
FBRT enables digitisation of our market research model and data management capabilities to deliver our core brand value of ‘Precision under pressure’ in a more accurate, scalable and dependable way.
Head of Global Data and Research, JATO