Accenture Technology Vision 2021

Launching a top-tier campaign at a moment of truth


attendees at the live event


YOY increase in visits to from client company domains

For more than 21 years, Technology Vision has been Accenture’s premier thought-leadership program. Senior analysts within the business look ahead 3-5 years to predict how technology will shape business and society in the near-term. To launch the Vision, Accenture would typically host a live event in both San Francisco and New York, to 120 of their diamond clients and press. Following that would be a year-long program of regional versions around the world.

Of course, Covid-19 changed things.

For the first time, Technology Vision would become a virtual event. So with a timescale of just three weeks, an approach to both the virtual interface, attendee digital experience and content format had to be developed in rapid time. And the associated content and promotion had to be created and deployed too.


The Solution

In total, we designed and produced over 60 assets in just three weeks, including:

A virtual event environment, Keynote presentation, In-event videos, Digital and print reports, SlideShares, Infographics, Landing pages, 35+ assets for virtual event branding, Virtual backgrounds, Teaser social campaign, Promotional emails, Multiple landing pages, Sizzle and intro videos, Merchandise, Presentation template

Tech_Vision-Content-image-1 Tech_Vision-Content-image-2 Tech_Vision-Content-image-3

“We are so appreciative of you being our trusted partner teaming with us on the Tech Vision global campaign launch. Everything you created looks absolutely spectacular! Your willingness to collaborate with us, pivot quickly with important changes, and bring your outstanding creative talents every day made a big impact. This year was an exceptionally challenging year, and we really love you for not just getting it done with us, but exceeding our expectations and targets despite a global pandemic to contend with!”

Katy Ahern
Accenture Lead Technology Innovation, Marketing + Communications

The outcomes

Tech Vision 2021 has exceeded expectations and digital performance has improved 50% YOY despite launching during Covid.

Evaluated across external engagement, internal people comms and candidate performance – this year’s Tech Vision has exceeded all expectations and provided a blueprint for virtual and hybrid events in the future.


attendees at the live event


attendees from client companies


YOY increase in visits to from client company domains


impressions via digital media


global news stories


views to the internal Tech Vision site


social engagements: likes, shares, comments, and link clicks


SlideShare views