Lifecycle marketing – sometimes known as customer or retention marketing – may not be as glamorous as acquisition marketing, but it’s becoming increasingly necessary.
It impacts on customer churn, customer lifetime value, and satisfaction metrics such as NPS. Just a 5% increase in retention rates can result in an up to 95% increase in profits, and can cost five times less than acquisition marketing.
Media
Working as a media guru, I know that proving the value of paid media investment can sometimes be an uphill battle. As marketers, we understand that investment in paid media...
Channel
Media
Media