Lifecycle marketing – sometimes known as customer or retention marketing – may not be as glamorous as acquisition marketing, but it’s becoming increasingly necessary.
It impacts on customer churn, customer lifetime value, and satisfaction metrics such as NPS. Just a 5% increase in retention rates can result in an up to 95% increase in profits, and can cost five times less than acquisition marketing.
ABM
We can all agree that gaining insights into the world of the B2B buyer is valuable but challenging. That shouldn’t be surprising. Anything that dynamic, complex, and non-linear...
ABM
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