Lifecycle marketing – sometimes known as customer or retention marketing – may not be as glamorous as acquisition marketing, but it’s becoming increasingly necessary.
It impacts on customer churn, customer lifetime value, and satisfaction metrics such as NPS. Just a 5% increase in retention rates can result in an up to 95% increase in profits, and can cost five times less than acquisition marketing.
Creativitity
The creative arts have always been regarded as being a bit different. Something that happens somewhere else. Something performed by someone else.
ABM
Audience insight
Cybersecurity