We spoke to seven sales directors at large, well-known businesses in the IT and services market, to find out what they wanted from marketing and what they thought of the department.
In Part 1 of this e-book we share their voices and views. In Part 2, we analyse the implications for sales and marketing teams, and how you can provide effective lead generation, relevant content to decision-makers, and sales enablement through the sales process.
Media
At this year’s Forrester B2B summit in Phoenix, one theme stood out: artificial intelligence is no longer emerging—it’s embedded.
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AI