We spoke to seven sales directors at large, well-known businesses in the IT and services market, to find out what they wanted from marketing and what they thought of the department.
In Part 1 of this e-book we share their voices and views. In Part 2, we analyse the implications for sales and marketing teams, and how you can provide effective lead generation, relevant content to decision-makers, and sales enablement through the sales process.
Creativitity
The creative arts have always been regarded as being a bit different. Something that happens somewhere else. Something performed by someone else.
ABM
Audience insight
Cybersecurity