We spoke to seven sales directors at large, well-known businesses in the IT and services market, to find out what they wanted from marketing and what they thought of the department.
In Part 1 of this e-book we share their voices and views. In Part 2, we analyse the implications for sales and marketing teams, and how you can provide effective lead generation, relevant content to decision-makers, and sales enablement through the sales process.
ABM
We can all agree that gaining insights into the world of the B2B buyer is valuable but challenging. That shouldn’t be surprising. Anything that dynamic, complex, and non-linear...
ABM
Channel
Channel