The Marketing Practice announces APAC expansion plans with acquisition of Rombii

7th September 2022

The Marketing Practice x Rombii

The Marketing Practice are delighted to announce the acquisition of APAC-based ABM, demand and media agency Rombii.   

From the outset, it’s been clear that The Marketing Practice and Rombii share a belief in the huge opportunity in the APAC region and globally for integrated, commercially-focused B2B marketing. 

Along with the recent investments we’ve made in North America and EMEA, the acquisition of Rombii is a big step in our ambition to create a world-beating growth platform for B2B globally. 

Like us, Rombii are B2B tech specialists and there’s a great cultural fit. By joining forces we can give clients across both businesses access to a richer set of skills and capability, both locally within APAC and in global programmes.  

Rombii has an excellent track record and a reputation for great customer service across APAC, with offices in Singapore and Sydney and people on the ground in 11 countries. They’ve built a brilliant culture and I’m looking forward to working closely with Sam (Howell, founder), Marcus (Wilkinson, Managing Director) and the rest of the team.  

We’re excited about what the combined offering means for our clients and the growth and development opportunities for our people. We’re building the best in B2B, and Rombii is a huge step in that direction.  

For Rombii, becoming part of The Marketing Practice offers its clients global scale and delivery while continuing to emphasise solutions that are built and developed locally, with an appreciation and understanding of the nuances in each market in what is a diverse region. 

The news reflects a significant investment in developing the APAC market and our teams there.

As Marcus Wilkinson, Rombii’s Managing Director puts it: “We view becoming part of this organisation as a huge investment in our people and we couldn’t be more excited about the leadership opportunities and support they’ll receive, particularly in Singapore and other key markets. 

We are hugely excited by the shared vision and opportunities that lie ahead. For more information, please get in touch here.  


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