The Marketing Practice acquires Kingpin Communications

9th September 2021

We’re delighted to announce that The Marketing Practice has today completed the acquisition of Kingpin Communications, bringing together two leaders in B2B technology marketing.

The news comes just a month after we acquired Omobono, the digital experience agency, and together we hope to create a powerhouse in B2B marketing that will set the agenda for how B2B services are delivered in the coming years.

Our ambition is to create a growth platform for B2B clients, supported by our investment partners Horizon Capital. The addition of Kingpin’s excellence in media, data, and audience insight to TMP’s ABM and demand generation leadership and Omobono’s b2b brand and digital experience capabilities gives our clients the opportunity to join up the customer experience ”through the funnel” and across channels.

The addition of Kingpin is a major milestone in our plan to bring together the best in B2B to help clients take more accountability for growth and revenue impact. We believe it will accelerate our ambition to make marketing the “engine room for growth” in B2B businesses.

We now have over 300 lovely people based in the US, UK, Germany and Australia. We’re excited about the opportunities this creates for them and for all our clients.

Here’s what our CEO, Matt Harper, had to say about the deal:

“This is an exciting moment for B2B marketing. It’s been clear from the outset that TMP and Kingpin share a vision for how the industry will develop. All our clients are asking for us to help their marketing leadership take more responsibility for growth. We can now do that with confidence, by connecting the dots between brand, digital, media, ABM and demand marketing – all underpinned by a total dedication to B2B.

“The reaction we’ve had from clients and our people has been hugely positive. They can see the opportunities there are to improve the way that we go to market and the results we can create. It’s what clients and our teams are asking for. It’s a fabulous opportunity to redefine the way that B2B services are delivered.”

And Mirza Fur, CEO of Kingpin, adds:

“Kingpin and TMP have been leaders in the growth of B2B marketing for over 20 years. Our results-driven ethos is the same, with a true focus around accountability for our clients. The complimentary offerings combined together with TMP and Omobono coupled with our geographic positions align to Kingpin’s ambitions, however in a much more accelerated and structured manner. That’s what made this conversation appealing from the beginning – the potential of what the combined offering delivers for our clients and also the amazing growth and development opportunities for our teams are immense – we can do so much more together, whilst protecting our strong combined culture and focus.”

We believe the future of B2B is bright, and we look forward to being part of it.

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