B2B agency The Marketing Practice acquires Campaign Stars

26th April 2022

We’re delighted to announce that The Marketing Practice has completed the acquisition of ABX specialists Campaign Stars.

Campaign Stars is the latest addition to The Marketing Practice group and our second US addition this year. As a leader in tech-enabled ABM and ABX, Campaign Stars get account-based marketing programs up-and-running cost effectively within weeks through their highly productised solution. Their on-demand ABX solution fuels rapid growth for clients such as fast-growth tech businesses and market leaders like Salesforce and SAP.

The addition of Campaign Stars is our next step in creating a world-beating growth platform for B2B clients, making us the second largest B2B agency group globally and the leader in the technology market.

Our wider team is now 500 people strong across the US, UK, Germany and Australia, opening up fantastic opportunities for our clients and teams alike.

Here’s what our CEO, Matt Harper had to say:

“We’re extremely excited about welcoming Campaign Stars into our market-leading demand generation and ABM portfolio. Way ahead of the game, their growth has been phenomenal, driven by a talented team and a solution that’s tapped into an unmet need in the market; a fast start solution into ABM. It’s highly productised, smart, and scalable in terms of the processes and frameworks that underpin it, which allows for a streamlined approach to deliver personalised communications at speed.’

“Campaign Stars fusion of technology, data and process to create account-based experiences is a big leap forward for the ABM market. This latest acquisition is a fine example of how we can help more clients all over the world grow smarter.”

And Henry Bruckstein, Founder and CEO at Campaign Stars, adds:

“Being part of The Marketing Practice will enable us to enhance and scale our offering effectively and give our clients access to some of the best specialists in B2B technology across the whole funnel. We’re excited to see what’s now possible as we look to the global stage.”

“The Marketing Practice’s mission to be the best place to build a career in B2B marketing is also a fantastic opportunity for our people, who we’re confident will get all the benefits of working within an agile business but also receive all the advantages of being part of a global organisation too.”

Backed by Horizon Capital, we are bringing together the very best in specialist B2B marketing in a fully integrated strategy, helping clients take more accountability for growth and revenue impact, so that marketing becomes the engine room for growth in B2B businesses.

Campaign Stars now joins strategic marketing specialists 90octane, which was acquired in February, as well as media, data and audience insight specialist Kingpin and digital experiences consultancy Omobono, which were both acquired by The Marketing Practice in 2021.


Luke Kingston, Partner at Horizon Capital added:

“This is now our fourth acquisition since investing in The Marketing Practice and the second of 2022, and this continued M&A success supplements the exceptional organic growth of the Group. Campaign Stars brings to the table a proposition that is rife with opportunity for all concerned and the potential for long lasting client relationships across the The Marketing Practice group.”

We believe the future of B2B is bright, and we look forward to being part of it.

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