The long and the short of B2B marketing

1st February 2020

The Marketing Practice, in partnership with Marketing Week, investigates why certain B2B marketers outperform the competition.

Exclusive research report

We asked 600 B2B marketers about topics such as campaign effectiveness, sales and marketing integration, budget allocation and measurement. The results highlighted key traits that outstanding marketers are twice as likely to exhibit than their less successful counterparts.

Download the report

B2B marketing leaders – video series

From July 2019 we’ll be releasing five videos produced by Marketing Week, featuring stellar B2B marketers working for global technology companies. The interviews shine a light on brands that are driving growth through marketing-led innovation and a long-term approach. The videos also take an in-depth look at the skills and experience that will be required of B2B marketers in the future.

Episode 1: Neil Dowling, Vice President, Global Integrated Marketing, Genpact


Episode 2: Michael Cunningham, Director of Surface Marketing, Microsoft


Episode 3: Gemma Davies, Director, Global ABM Strategy, ServiceNow


Episode 4: Zoe Hominick, Head of Business Marketing at O2 Business


Episode 5: Rachel Lockwood, Marketing Director, SAS UK & Ireland


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