ServiceNow & O2 Telefónica announced as finalists

5th August 2019


B2B marketing leaders and innovators will be honoured at ITSMA’s 2019 Marketing Vision Conference for standout performance driving growth and success with tech-related services and solutions.

ITSMA, the leadership community for B2B marketers in the connected economy, has announced ServiceNow and O2 Telefónica as finalists in its 22nd Annual Marketing Excellence Awards Programme.

The programme honours the marketing programmes and campaigns that have delivered superior performance in the four most critical aspects of marketing success: customer-focus, innovation, execution, and business impact. The programme focuses exclusively on marketing for B2B services and solutions and highlights the most important dimensions of a strategic, comprehensive approach to marketing.

“We’re delighted that ServiceNow and O2 Telefónica have been shortlisted for ITSMA Marketing Excellence awards. It shows how they’re leading the way in taking a long-term, impactful approach to driving growth through marketing. You don’t get recognised by ITSMA unless you’re demonstrating strategic excellence and results at the same time.” – Matt Harper Managing Director and EVP The Marketing Practice, Seattle.

The 2019 ITSMA Marketing Excellence Awards categories include:

  • Building Reputation Through Brand and Differentiation

  • Driving Strategic Growth

  • Enabling Sales to Accelerate Growth

  • Engaging Executives with Thought Leadership and Innovation

  • Personalising Marketing with Digital Tools, Data, and Approaches

  • Scaling and Optimising Account-Based Marketing

  • Strengthening Marketing’s Role in Customer Experience and Success

In addition to the seven thematic categories, the Marketing Excellence Awards Programme also includes recognition for small and medium-sized businesses (SMB).

ServiceNow’s Global Center of Excellence was named a finalist in the Driving Strategic Growth and in the Scaling and Optimising Account-Based Marketing categories. O2 Telefónica was shortlisted in the Scaling and Optimising Account-Based marketing programmes.

“Award finalists demonstrate tremendous innovation and impact across the most important aspects of strategic marketing,” said Dave Munn, President and CEO of ITSMA. “In every category, our judges have been impressed with the creativity, agility, and results that continue to raise the bar for all of us engaged in B2B marketing.”

An international panel of marketing executives and experts will select the winners, who will be announced at a special awards ceremony during ITSMA’s Annual Marketing Vision Conference on October 15th at the MIT Samberg Conference Center in Cambridge, Massachusetts.

Some of the winners will also speak at the conference, along with senior marketing executives and industry thought leaders from Fujitsu, HubSpot, MIT Sloan School of Management, Northwestern University, Publicis Sapient, Racepoint Global, Salesforce, SAP, and SocialSphere, and senior executives from ITSMA.

For more information about ITSMA’s 2019 Annual Marketing Conference, visit:


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