Roundtable recap: How, why and when you should measure the impact of your ABM

We recently welcomed Rob Reynolds, Head of Marketing (Global Systems Integrators & EMEA Indirect Channel) at Verizon Business Group, to our Oxford offices to discuss measurement and account-based marketing (ABM).  

The session lifted the lid on reporting measurements, data analysis and why it’s important to have a robust measurement framework for your ABM.  

We’ve outlined all of the key takeaways in our handy roundup which you can download here. It’s an excellent read for anyone wanting to create a measurement framework for account-based marketing, you’ll also find a link to watch the full discussion.  

If you'd like to discuss any of the key points raised, we’d love to hear from you, you can drop us a line here.