New B2B behavioural research: watch on-demand

17th September 2021

David van Schaick

David van Schaick
CMO, The Marketing Practice

The Marketing Practice teamed up with B2B DecisionLabs to uncover the most impactful way to frame a business challenge to early-stage prospects in your account-based marketing and demand generation programs.

 

David van Schaick and Doug Hutton shared the findings and how to use them in campaigns in a live webinar on 16th September.

 

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Last month we sent two of our team to Cannes Lions International Festival of Creativity in its return following pandemic cancellations – or, as the festival describes today's setting, the “Creative Comeback.” 2022 was the first time the festival recognized B2B, and our reps joined a landscape of other B2B professionals from around the world to discuss how creativity influences the entire business, from talent to data to sustainability. Here, our Creative Designer Maggie Walkoff shares her key takeaways from the event.  

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