How have B2B technology marketers adapted to the digital era?

How have B2B technology marketers adapted to the digital era? How do you bridge the skills gap? Is there a danger of making the same mistakes with AI and cognitive that we’ve made with previous technology trends?

Jon Moger is Senior Director EMEA at Aruba Networks, a Hewlett Packard Enterprise Company. He spoke to David van Schaick, CMO at The Marketing Practice, on behalf of the Business Marketing Club.

The Business Marketing Club is an association for B2B marketers who are passionate about moving the industry on and who want to move on in the industry.