How data analytics can help in B2B marketing

Two minutes with our Head of Data & Analytics Data analytics can feel like a complex area, so how do you know where to start? What are some of the potential pitfalls? And, if done well, what improvements can be made in your B2B marketing programmes?

In the latest instalment of our expert video series we take two minutes with David Kershaw, Head of Data & Analytics at TMP, to get the lowdown on using insights and technology for more intelligent marketing.