Don't Pause, Propel: Why an 'Always On' LinkedIn Strategy is Key this Holiday Season

22nd November 2023

The holiday season is upon us, and while it's tempting to hit pause on marketing campaigns, recent insights from LinkedIn reveal that there are abundant opportunities to capture leads and consumer interest, even during the festive break.

We recently got the inside scoop at a LinkedIn Marketing Solutions workshop, diving into how we can make the most of LinkedIn advertising opportunities as we close out the year and gear up for 2024.

Here's our 6 key takeaways that could totally shake up your B2B marketing game and set you up for a great year ahead. 


Engagement Peaks

During the holiday season, professionals often have more time for online activities. LinkedIn engagement tends to increase as people catch up on industry news and plan for the upcoming year.

Reduced Ad Competition

Many businesses choose to pause their advertising during Christmas, leading to a reduction in ad competition. This can result in lower costs per click (CPC) and cost per lead (CPL), making it a cost-effective time to run campaigns.

Maintaining Visibility

Consistency is key in marketing. Pausing ads may lead to a drop in visibility, and when competitors are inactive, your brand has a chance to stand out and capture the attention of your target audience.

Strategic Planning

Decision-makers often use the end of the year to plan for the next. Running LinkedIn ads during Christmas allows you to reach key stakeholders who may be making decisions about partnerships, investments, or purchases in the upcoming year.

Relevancy Score Considerations

Pausing campaigns might impact the accuracy of LinkedIn's relevancy score calculation. Keeping your ads active ensures that the platform has up-to-date data to assess the relevance and effectiveness of your campaigns.

Content Engagement Opportunities

Believe it or not but people often have more downtime during the festive season, meaning now is a great time to promote long-form content and engage audiences.


As we approach the end of the year, brands and businesses have a unique chance to maximize opportunities on LinkedIn. By staying active on the platform during the festive season, you set the stage for a strong start in 2024. 

If you have any questions or would like further clarification on these insights, please don't hesitate to reach out. Let's make the most of this festive season ✨🎄!

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