Matt talks about how he approached the acquisitions: key selection criteria, ensuring a smooth relationship between three organisations, approaching long-term change and how this investment marks a bright future for the B2B world.
B2B Marketing strategy
Last month we sent two of our team to Cannes Lions International Festival of Creativity in its return following pandemic cancellations – or, as the festival describes today's setting, the “Creative Comeback.” 2022 was the first time the festival recognized B2B, and our reps joined a landscape of other B2B professionals from around the world to discuss how creativity influences the entire business, from talent to data to sustainability. Here, our Creative Designer Maggie Walkoff shares her key takeaways from the event.
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