Working with Richard Shotton, behavioural economics expert and author of the critically-acclaimed The Choice Factory, we conducted new research into the unconscious biases and quirks that affect decision making in B2B purchases.
This research report shares the results of the research, real-world case studies, and analysis on how to apply the findings in B2B campaigns.
As the vibrant Soho streets bustled with nightlife, the plush Soho Hotel proved to be an apt location for this year’s Sales & Marketing Forum: Hit the B2B award jackpot in 2024.
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