Working with Richard Shotton, behavioural economics expert and author of the critically-acclaimed The Choice Factory, we conducted new research into the unconscious biases and quirks that affect decision making in B2B purchases.
This research report shares the results of the research, real-world case studies, and analysis on how to apply the findings in B2B campaigns.
Creativitity
The creative arts have always been regarded as being a bit different. Something that happens somewhere else. Something performed by someone else.
ABM
Audience insight
Cybersecurity