With special guest Bob Apollo as our expert interviewee, this episode of our ‘two minutes with’ series had to be extended to three minutes in order to pack in all the content. Bob is the founder of B2B sales effectiveness consultancy Inflexion-Point and we caught up with him in the beautiful surroundings of Worcester College, Oxford, to get his insight on how to succeed in B2B sales.
As the vibrant Soho streets bustled with nightlife, the plush Soho Hotel proved to be an apt location for this year’s Sales & Marketing Forum: Hit the B2B award jackpot in 2024.
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