With special guest Bob Apollo as our expert interviewee, this episode of our ‘two minutes with’ series had to be extended to three minutes in order to pack in all the content. Bob is the founder of B2B sales effectiveness consultancy Inflexion-Point and we caught up with him in the beautiful surroundings of Worcester College, Oxford, to get his insight on how to succeed in B2B sales.
Audience insight
We recently welcomed Rob Reynolds, Head of Marketing (Global Systems Integrators & EMEA Indirect Channel) at Verizon Business Group, to our Oxford offices to discuss measurement and account-based marketing (ABM).
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