In this session, bringing together insights from three agencies with deep experience in global Account based marketing programmes – The Marketing Practice, Omobono and Kingpin – David van Schaick and Chris Butterworth share how to harness brand-building techniques to help generate, nurture and increase deals over long sales cycles.
Catch up by watching the session to learn:
How to build a strategic ABM plan that dovetails brand and sales activation
How to design cut-through creative to open doors to bigger deals and shorter sales cycles
The difference between differentiation and distinctiveness in ABM and how to exploit it
Channel
The science of marginal gains has historically been most widely used in sports. The methodology was used by Team GB, for example, while they were training for the 2012 Olympics...
Channel
Agency life