In this session, bringing together insights from three agencies with deep experience in global ABM programmes – The Marketing Practice, Omobono and Kingpin – David van Schaick and Chris Butterworth share how to harness brand-building techniques to help generate, nurture and increase deals over long sales cycles.
Catch up by watching the session to learn:
How to build a strategic ABM plan that dovetails brand and sales activation
How to design cut-through creative to open doors to bigger deals and shorter sales cycles
The difference between differentiation and distinctiveness in ABM and how to exploit it
Audience insight
We recently welcomed Rob Reynolds, Head of Marketing (Global Systems Integrators & EMEA Indirect Channel) at Verizon Business Group, to our Oxford offices to discuss measurement and account-based marketing (ABM).
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