15th December 2021
News & Insights
The latest from across The Marketing Practice
B2B Marketing strategy
Cannes Lions 2022 - a milestone for B2B marketing
Last month we sent two of our team to Cannes Lions International Festival of Creativity in its return following pandemic cancellations – or, as the festival describes today's setting, the “Creative Comeback.” 2022 was the first time the festival recognized B2B, and our reps joined a landscape of other B2B professionals from around the world to discuss how creativity influences the entire business, from talent to data to sustainability. Here, our Creative Designer Maggie Walkoff shares her key takeaways from the event.
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Agency life