We spoke to 50 marketing leaders and Account-Based Marketing specialists to get a picture of what’s working and what needs to improve in strategic ABM programmes around the world. Read the results in this new report, produced in association with the FINITE Community.
Audience insight
We recently welcomed Rob Reynolds, Head of Marketing (Global Systems Integrators & EMEA Indirect Channel) at Verizon Business Group, to our Oxford offices to discuss measurement and account-based marketing (ABM).
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