Channel marketing agency

What makes a great partnership? It all starts with the strategy

Power to the partnerships

The only thing we love more than a win, is a win-win. You and your partners can be better together with data-driven, strategic, measurable engagements.

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Channel your energies

Harness the power of the channel landscape, from reseller to Global Systems Integrator; from partner lead generation to joint ABM.

Go forth and multiply

Open up new revenue streams with the right partner marketing strategy. We identify, prioritize, profile and segment the partner landscape, then provide your new allies with the ideal opportunities and report on success.

Change the conversation

Move your partners along a product roadmap or open up new markets. We articulate your proposition to partners, advise on incentives, run training programs and develop sales toolkits.

More pie please

Co-develop and co-market joint propositions to unlock new customers. We help identify collaboration potential, research markets and support joint go-to-market; from lead generation to ABM.

Drive success with our partner demand engine

We use first-party buyer insight and account intelligence to help your partners target the right accounts, with the right messages. Demand is activated through a mix of media channels with personalized assets, and we nurture qualified leads before handing them to your partners.

Pick your marketing mix

Choose from our broad range of surround services to boost your channel marketing effectiveness. Whether that’s creating joint value propositions, developing thought leadership, or designing co-branding, we’ve got you covered.

Get the best return

We make sure that your Marketing Development Funds deliver, with a tailored partner marketing package based on demand creation and acceleration.

Channel marketing services

Grow your business with high-performing partnerships

  • Base your strategy on solid foundations. Our team research and profile potential partners with telephone surveys, market analysis, desk research and isometric testing to find the perfect fit.

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Case study

Driving return on partner investment

We helped Virgin Media O2 Business deliver a blueprint in partner marketing excellence that generated £8.4M in pipeline, 145% over target.

Find out how we did it

On-demand

Embrace the era of the ecosystem

Unlock practical strategies and real-world examples to help you evolve your channel marketing approach and drive more revenue in today’s partner ecosystem.

Partner Week brought together top channel marketing leaders to share insights and tactics—catch up now, on-demand.

Watch on-demand

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Resources

Get the Channel Partner Growth Toolkit

Practical tools and frameworks for growing your channel partners can be hard to find—but we’ve made it easy. This toolkit is packed with actionable guidance to help you align your teams and build a scalable, successful partner program.

Download the toolkit

"Empowering our partners through this program has delivered beyond our expectations. The financial results speak for themselves. But what we also see and hear is partners enjoying the program, and feeling closer to the Microsoft Surface brand because of how we’ve invested in them and their businesses."

Connor Douglass
Surface Product Marketing at Microsoft Corporation