Data & Analytics

Insights to sharpen your direction

Most B2B data isn’t doing its job.

We turn it into a growth engine.

Every team has data. But few know how to use it to answer the questions that matter.
Who should we go after? When’s the right time to act? What’s the real ROI?

At tmp, our Data & Analytics team gives you that clarity. We combine hands-on strategic data expertise, advanced analytics and the technical infrastructure to help you size your market, build your target lists, prioritise accounts, and measure performance. Whether it’s setting strategy or powering execution, we connect data to outcomes at every stage of the marketing journey.

This is data, skills and tech built to move the numbers.

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What we make happen:

Market sizing & opportunity analysis

We define your universe - then show where the real opportunity lies. From TAM to SAM to SOM, we use models like Share of Voice vs Share of Market to map your growth potential.

Target account list development

We combine CRM, MAP and third-party data to build intelligent, high-potential account lists. Then we prioritise them based on fit, behaviour, and timing.

Advanced segmentation & personalisation

We apply firmographic, behavioural and intent data to tailor messaging and creative. Right message, right time, right buyer.

Marketing mix & performance analytics

We identify which tactics are doing the heavy lifting. Full attribution, campaign pacing, and cross-channel impact.

Predictive ROI modelling

We benchmark your current performance and model how changes in strategy or spend could impact revenue. Built using our proprietary machine learning frameworks and client data.

Data infrastructure & operations

We build and maintain the data and the tools behind the insight. Data pipelines, integrations, hygiene and enrichment—making sure everything runs clean and connects properly.